Meta and Google Ads for Local and Service Businesses
Ingyne service · Published 9 October 2026
Paid ads only buy the click. Ingyne runs Meta and Google Ads, retargeting and conversion tracking, and points them at a capture and follow-up system that is ready to receive the leads, so ad spend isn't wasted on leads that go cold.
What does paid advertising include?
Campaigns plus the tracking that shows what they produce:
- Meta Ads across Facebook and Instagram
- Google Ads for people actively searching for what you offer
- Retargeting to bring back visitors who didn't act the first time
- A/B testing of offers, messages and creative
- Conversion tracking so you can see which ads produce leads and bookings
How does Ingyne run it?
- We check that capture and follow-up are ready to receive paid leads. If they aren't, we build them first.
- We build campaigns around one clear offer, with a landing page or funnel to match.
- We set up conversion tracking so results are measured in leads and bookings.
- We test variations and add retargeting.
- We review results and adjust.
Who is it for?
- Businesses that are ready to spend on ads and already respond to leads quickly
- Businesses whose ads produce clicks or form fills that never turn into appointments
- Businesses that want one team accountable for the ad, the page, the follow-up and the booking
How does it fit the rest of the system?
Ads feed stage 01, Attract. They work best when capture and follow-up are already engineered, which is why we treat ads as one input to the system, not the system itself. Read why paid ads fail without a follow-up system before you commit a budget.
Want this built for your business? Request a Growth Audit — a free 15–20 minute call with no obligation. You can also see plans and pricing.
Frequently asked questions
Is ad spend included in your fees?
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No. Ad spend is paid to the advertising platforms and is billed separately from Ingyne's plans, along with other third-party and usage fees. The pricing page spells out what's included.
Should I run ads before my follow-up is set up?
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Usually not. Paid leads are the most expensive to lose. If response and follow-up aren't ready, we recommend building them before spending on traffic.
Which platforms do you work with?
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Meta (Facebook and Instagram) and Google, including retargeting across them.
How do you measure results?
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With conversion tracking set up to count leads and booked appointments, so results are judged on outcomes and not only clicks.